Media Guide


Web Ad Specifications
Ad Type Size in Pixels Maximum Weight
Top Banner 428 x 73 Static: 15K; Animated: 27K
Small Top Banner 180 x 73 Static Only: 11K
Large Center Display 294 x 248 Static Only: 23K
Large Right Display 180 x 156 Static Only: 15K
Small Right Display 180 x 75 Static Only: 11K
Left Sponsor Logo Link 111 x 40 Static Only: 7K
Bottom Banner 584 x 75 Static Only: 15K


All ads must be 72dpi web-ready RGB .jpeg or .gif files only. Please export all web ad files through Adobe Photoshop (using the Save for Web function), Fireworks, or a similar application. Files saved out of a photo editing program as regular .jpeg or .gif images will be rejected by our web content editor.

Animated Ads
Animated ads are only allowed on in the Top Banner position. Ads rotate every 20 seconds. Animated ads should have no more than 3 - 4 frame sequences and rotate through the sequence in two 10-second intervals or three 7-second intervals. Please provide web-ready animated .gif files only.

Ads can usually be placed within two business days of receipt. Please email your ad to Dawn Stephenson at and copy the ad to your WORLD Account Executive. Please be sure to include URL link information in your correspondence. All ads must be submitted in the correct size; our web department is unable to accommodate making any changes to ads.

  • Monthly Page Views: 1,019,787
  • Monthly Unique Visitors: 119,884
  • attracts 1,400,000+ unique visitors per year. Various online opportunities are available as useful tools to reach this audience of families, church leaders, and students.

"The earth is the LORD’s and the fullness thereof;
the world and those who dwell therein."
—Psalm 24:1