Media Guide

WHO READS WORLD?

TRAVEL

In the past 12 months:
 » 91% made overnight trips
 » 70% traveled by commercial airlines within the 48 contiguous states
 » 42% spent 10 or more nights at a hotel, motel, or resort for either business or personal reasons
 » 53% rented a car or other vehicle

Members of one or more frequent flyer programs: 56%

During the past three years, 53% have taken trips outside the 48 contiguous states.

82% of WORLD subscribers have taken mission and/or ministry trips in the past year and 20% have taken at least four mission and/or ministry trips in the past year.

Number of trips WORLD subscribers have taken by category:

Number of Trips 1 2 3 4 5 6 7 8 910

Category-measured in percentages

Business262114 9 7 5 2 3 114
Vacation and/or Personal32301310 5 4 2 2 0 3
Combination: Business and Personal353111 9 4 3 1 1 0 4

"The earth is the LORD’s and the fullness thereof;
the world and those who dwell therein."
—Psalm 24:1