Who Reads World?

Loyalty:
 »83% say that WORLD is the primary place they turn to keep up with news.

A Tool, Not a Coffee Table Decoration
 »83% say they read every issue of WORLD.

WORLD HAS A LONG SHELF-LIFE:
 »65% save the magazine for future reference or pass it along to someone else.

NUMBER OF PEOPLE READING EACH COPY OF WORLD:
 » One reader 29%
 » Two readers 43%
 » Three readers 15%
 » Four readers 8%
 » Five or more readers 5%