Media Guide

WHO READS WORLD?

PURCHASING POWER

CREDIT CARDS: WORLD's affluent readers maintain a high standard of living.

Credit card usage in the past 12 months:
 » 48% More than once a week
 » 22% Less than once a week
 » 16% About once a week
 » 12% Less than once a month
 » 2% Almost never

Credit card brands:
 » Visa 77%
 » MasterCard 56%
 » Discover 28%
 » American Express 27%
 » None 5%

DIRECT RESPONSE PURCHASES: WORLD readers are active buyers.
 » 49% have spent $300 or more on mail order during the past year.

Frequency of mail-order purchasing in a typical year:
 » 3% Never
 » 23% 1-2x per year
 » 52% 3-11x per year
 » 12% 1x per month
 » 10% more than 1x per year

AVERAGE HOUSEHOLD INCOME: $67,600

79% of WORLD readers invest in the stock market via a managed 401K account and/or a personal portfolio.

INVESTMENTS: WORLD readers are active investors. 62% plan on making more investment decisions in the next 12 months.

Amount of money currently in investments (in US Dollars):
 » 21% Under 25M
 » 12% 25M - 49.9M
 » 16% 50M - 99.9M
 » 23% 100M - 249.9M
 » 13% 250M - 499.9M
 » 8% 500M - 999M
 » 7% 1MM or more

Readers interested in learning more about investment opportunities: 26%

38% of WORLD subscribers utilize the services of a professional financial planner, and 21% utilize the services of a Christian financial advisor.

Computers:
Plan to purchase a new computer in the next 1-3 years: 52%
Purchased computer software in the past year: 49%

Items purchased in the past year:
 » Books 99%
 » Clothes 98%
 » Music/Recordings 80%
 » Accessories 73%
 » Videos 67%
 » Computer Software 50%
 » Computer Hardware 43%
 » Collectibles 21%

Number of internet purchases in the past year:
 » 0 - 1 2%
 » 1 - 3 5%
 » 3 - 5 10%
 » 5 - 7 11%
 » 7 - 10 14%
 » 10 and more 58%

"The earth is the LORD’s and the fullness thereof;
the world and those who dwell therein."
—Psalm 24:1