WHO READS WORLD?
CREDIT CARDS: WORLD's affluent readers maintain a high standard of living.
Credit card usage in the past 12 months:
Credit card brands:
DIRECT RESPONSE PURCHASES: WORLD readers are active buyers.
Frequency of mail-order purchasing in a typical year:
AVERAGE HOUSEHOLD INCOME: $67,600
79% of WORLD readers invest in the stock market via a managed 401K account and/or a personal portfolio.
INVESTMENTS: WORLD readers are active investors. 62% plan on making more investment decisions in the next 12 months.
Amount of money currently in investments (in US Dollars):
Readers interested in learning more about investment opportunities: 26%
38% of WORLD subscribers utilize the services of a professional financial planner, and 21% utilize the services of a Christian financial advisor.
» Books 99%
» Clothes 98%
» Music/Recordings 80%
» Accessories 73%
» Videos 67%
» Computer Software 50%
» Computer Hardware 43%
» Collectibles 21%
Number of internet purchases in the past year: