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LIFESTYLE
Average age:
WORLD readers cover a wide age range, with the majority in the affluent middle years.
» Average male age: 51
» Average female age: 49
» Average household income: $67,600
Family Life:
» 87% are married
» 44% of households have children (Median: two children per
household)
25% INVOLVED WITH AN ADOPTION AGENCY OR PRO-LIFE SERVICE
Donate to Missions:
» Monthly 75%
» Yearly 7%
» Rarely 16%
» Never 1%
Age of Children:
» 0-5 years old 11%
» 6-12 years old 17%
» 13-18 years old 16%
» No children at home 56%
ACTIVE CITIZENS:
WORLD readers are active in their communities.
» 89% go to church each week.
» 47% wrote to public officials in the past year.
» 21% have actively worked on a civic project.
DENOMINATION OR CHURCH AFFILIATION:
» Baptist 26%
» Independent/Non-denominational 26%
» Presbyterian 17%
» Pentecostal 5%
» Lutheran 4%
» Other 22%
POLITICAL PARTY:
» Republican 91%
» Independent 6%
» Libertarian 3%
» Democrat 1%
PET OWNERS:
» Dogs 70%
» Cats 50%
» Birds 7%
97% of WORLD subscribers own a cell phone
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113,897 people visit us online each month. This constitutes a 62% increase just since 2007 (as of October 2010).
INTERNET - HOURS SPENT WEEKLY:
» 0 - 3 5%
» 2 - 4 13%
» 3 - 6 26%
» 8+ 56%
READER EMPLOYMENT:
» Homemaker 32%
» Other 30%
» Education 22%
» Professional 19%
» Management 17%
» Sales/Service 17%
» Clergy 14%
» Medical 10%
» Manufacturing/Distribution 6%
» Student 5%
» Federal Government 4%
» Marketing 3%
» Military 3%
» Publishing/Journalism 2%
88% OF WORLD SUBSCRIBERS ARE HOMEOWNERS
HEALTH:
PERCENTAGE OF HOUSEHOLD MEMBERS THAT EXPERIENCE OR HAVE EXPERIENCED THE FOLLOWING:
» Allergies 70%
» Back Pain 48%
» High Cholesterol 34%
» High Blood Pressure 30%
» Arthritis 30%
» Anxiety/Depression 27%
» Sleeplessness/Insomnia 26%
» Frequent Heartburn 21%
» Migraines 21%
» Hearing Difficulty 19%
» Asthma 18%
» Dry Eye 16%
» Irritable Bowel Syndrome 12%
» Diabetes 10%
» Heart Disease 9%
» Osteoporosis 8%
» Gastritis 4%
» Glaucoma 3%
» Stomach Ulcers 3%
83% OF WORLD SUBSCRIBERS USE VITAMINS OR SUPPLEMENTS ON A DAILY BASIS
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