Media Guide

WHO READS WORLD?

LIFESTYLE

Average age:
WORLD readers cover a wide age range, with the majority in the affluent middle years.
 » Average male age: 51
 » Average female age: 49
 » Average household income: $67,600

Family Life:
 » 87% are married
 » 44% of households have children (Median: two children per household)

25% INVOLVED WITH AN ADOPTION AGENCY OR PRO-LIFE SERVICE

Donate to Missions:
 » Monthly 75%
 » Yearly 7%
 » Rarely 16%
 » Never 1%

Age of Children:
 » 0-5 years old 11%
 » 6-12 years old 17%
 » 13-18 years old 16%
 » No children at home 56%

ACTIVE CITIZENS:
WORLD readers are active in their communities.
 » 89% go to church each week.
 » 47% wrote to public officials in the past year.
 » 21% have actively worked on a civic project.

DENOMINATION OR CHURCH AFFILIATION:
 » Baptist 26%
 » Independent/Non-denominational 26%
 » Presbyterian 17%
 » Pentecostal 5%
 » Lutheran 4%
 » Other 22%

POLITICAL PARTY:
 » Republican 91%
 » Independent 6%
 » Libertarian 3%
 » Democrat 1%

PET OWNERS:
 » Dogs 70%
 » Cats 50%
 » Birds 7%

97% of WORLD subscribers own a cell phone
113,897 people visit us online each month. This constitutes a 62% increase just since 2007 (as of October 2010).

INTERNET - HOURS SPENT WEEKLY:
 » 0 - 3 5%
 » 2 - 4 13%
 » 3 - 6 26%
 » 8+ 56%

READER EMPLOYMENT:
 » Homemaker 32%
 » Other 30%
 » Education 22%
 » Professional 19%
 » Management 17%
 » Sales/Service 17%
 » Clergy 14%
 » Medical 10%
 » Manufacturing/Distribution 6%
 » Student 5%
 » Federal Government 4%
 » Marketing 3%
 » Military 3%
 » Publishing/Journalism 2%

88% OF WORLD SUBSCRIBERS ARE HOMEOWNERS

HEALTH:
PERCENTAGE OF HOUSEHOLD MEMBERS THAT EXPERIENCE OR HAVE EXPERIENCED THE FOLLOWING:

 » Allergies 70%
 » Back Pain 48%
 » High Cholesterol 34%
 » High Blood Pressure 30%
 » Arthritis 30%
 » Anxiety/Depression 27%
 » Sleeplessness/Insomnia 26%
 » Frequent Heartburn 21%
 » Migraines 21%
 » Hearing Difficulty 19%
 » Asthma 18%
 » Dry Eye 16%
 » Irritable Bowel Syndrome 12%
 » Diabetes 10%
 » Heart Disease 9%
 » Osteoporosis 8%
 » Gastritis 4%
 » Glaucoma 3%
 » Stomach Ulcers 3%

83% OF WORLD SUBSCRIBERS USE VITAMINS OR SUPPLEMENTS ON A DAILY BASIS

"The earth is the LORD’s and the fullness thereof;
the world and those who dwell therein."
—Psalm 24:1