Money spent on books in the past 12 months.

• 27%  $0 to $99
• 27%  $100 to $199
• 18%  $200 to $299
• 14%  $300 to $499
• 14%  $500 or more

Credit card usage in the past 12 months.

• 2%    Almost never
• 48%  More than once a week
• 16%  About once a week
• 22%  Less than once a week, but more than once a month
• 12%  Less than once a month, but more than once a year

Amount of money currently in investments:

• 27%  Under $25,000
• 12%  $25,000 to $49,999
• 16%  $50,000 to $99,999
• 23%  $100,000 to $249,999
• 13%  $250,000 to $499,999
• 8%    $500,000 to $999,999
• 7%    $1 Million or more

WORLD readers are tech-savvy.

• 85% own a personal computer.
• 77% have a cellular phone.
• 67% use the Internet frequently (more than once a week).
• 31% have purchased a computer in the past three months.
• 25% have purchased a computer in the past year.
• 36% have purchased electronic equipment in the past three months.

• Median age: 52
• Male: 56%
• Female: 44%
• Median household income: $67,600

• 87% are married.
• 44% of households have children. (Median: two children per household) WORLD readers place a special emphasis on family values. Of those families with children, 51% homeschool at least one child
• 90% own their homes.

• 83% say that WORLD is one of the primary places they turn to keep up with current events.
• 83% say they read 4 out of every 4 issues of WORLD that are published.

WORLD has a long shelf life for a newsweekly:

• 65% save the issue for future reference or pass it along to someone else.

Number of people reading WORLD, not including the subscriber:

• 29% None (Subscriber is the only reader)
• 43% One reader
• 15% Two readers
• 8%   Three readers
• 5%   Four or more readers

• 74% have made a mail-order purchase at least three times a year.
• 49% have spent $300+ on mail order during the past year.

How often people purchase through mail-order in a typical year:

• 3%   Never
• 23% Once or twice a year
• 52% Three to eleven times a year
• 12% Once a month
• 10% More often than once a month

• 89% go to church each week.
• 47% have written to public officials in the past year.
• 21% have actively worked on a civic project.

• 44%  Women
• 56%  Men

• 1%    18-24
• 15%  25-39
• 41%  40-50
• 24%  55-69
• 18%  70 & up

• 8%    Under $25,000
• 24%  $25,000 to $49,999
• 26%  $50,000 to $74,999
• 16%  $75,000 to $99,999
• 14%  $100,000 to $149,999
• 12%  $150,000 or more

• 32%  Less than College graduate
• 68%  College graduate or more

• 13%  Not married
• 87%  Married

• 9%    One person
• 39%  Two people
• 12%  Three people
• 39%  Four or more people

• 29%  Public School
• 24%  Christian School
• 3%    Private Secular School
• 44%  Home School