WORLD Magazine - Today's News | Christian Views

Today's News | Christian Views

DEMOGRAPHICS

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Biblical Worldview Journalism On News That Goes
Unreported, Underreported or Misreported.
WORLD READERS

SUPERIOR READERSHIP:
 »83% say that WORLD is the primary place they turn to keep up with news.
 »83% say they read every issue of WORLD.

AS A BIWEEKLY, WORLD HAS A LONG SHELF LIFE:
65% save the magazine for future reference or pass it along to someone else.

INFLUENCED IN MAKING A PURCHASE BY AN ADVERTISEMENT IN WORLD MAGAZINE: 60%

NUMBER OF PEOPLE READING EACH COPY OF WORLD:
 » One reader 29%
 » Two readers 43%
 » Three readers 15%
 » Four readers 8%
 » Five or more readers 5%

READER LIFESTYLE:
AGE: WORLD readers cover a wide age range, with the majority in the affluent middle years.
 » Average age: 51
 » Male: 51%
 » Female: 49%
 » Average household income: $67,600

FAMILY LIFE:
 » 87% are married
 » 44% of households have children (Median: two children per household)

25% INVOLVED WITH AN ADOPTION AGENCY OR PRO-LIFE SERVICE

AGE OF CHILDREN:
 » 0-5 years old 11%
 » 6-12 years old 17%
 » 13-18 years old 16%

ACTIVE CITIZENS: WORLD readers are active in their communities.
 » 89% go to church each week.
 » 47% have written to public officials in the past year.
 » 21% have actively worked on a civic project.

DENOMINATION OR CHURCH AFFILIATION:
 » Baptist 26%
 » Independent/Nondenominational 26%
 » Presbyterian 17%
 » Pentecostal 5%
 » Lutheran 4%

POLITICAL PARTY:
 » Republican 91%
 » Independent 6%
 » Libertarian 3%
 » Democrat 1%

PET OWNERS:
 » Dogs 70%
 » Cats 50%
 » Birds 7%

READER EMPLOYMENT:
OCCUPATION:

 » Homemaker 32%
 » Other 30%
 » Education 22%
 » Professional 19%
 » Management 17%
 » Sales/Service 17%
 » Clergy 14%
 » Medical 10%
 » Manufacturing/Distribution 6%
 » Student 5%
 » Federal Government 4%
 » State Government 3%
 » Marketing 3%
 » Military 3%
 » Publishing/Journalism 2%

88% OF WORLD SUBSCRIBERS OWN THEIR OWN HOUSE

HEALTH:
HOUSEHOLD MEMBER(S) EXPERIENCES OR HAS EXPERIENCED THE FOLLOWING:

 » Allergies 70%
 » Back Pain 48%
 » High Cholesterol 34%
 » High Blood Pressure 30%
 » Arthritis 30%
 » Anxiety/Depression 27%
 » Sleeplessness/Insomnia 26%
 » Frequent Heartburn 21%
 » Migraines 21%
 » Hearing Difficulty 19%
 » Asthma 18%
 » Dry Eye 16%
 » Irritable Bowel Syndrome 12%
 » Diabetes 10%
 » Heart Disease 9%
 » Osteoporosis 8%
 » Gastritis 4%
 » Glaucoma 3%
 » Stomach Ulcers 3%

83% OF WORLD SUBSCRIBERS USE VITAMINS OR SUPPLEMENTS ON A DAILY BASIS
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