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WORLD READERS
SUPERIOR READERSHIP:
»83% say that WORLD is the primary place they turn to keep up with news.
»83% say they read every issue of WORLD.
AS A BIWEEKLY, WORLD HAS A LONG SHELF LIFE:
65% save the magazine for future reference or pass it along to someone else.
INFLUENCED IN MAKING A PURCHASE BY AN
ADVERTISEMENT IN WORLD MAGAZINE: 60%
NUMBER OF PEOPLE READING EACH COPY OF WORLD:
» One reader 29%
» Two readers 43%
» Three readers 15%
» Four readers 8%
» Five or more readers 5%
READER LIFESTYLE:
AGE: WORLD readers cover a wide age range, with the majority in the affluent middle years.
» Average age: 51
» Male: 51%
» Female: 49%
» Average household income: $67,600
FAMILY LIFE:
» 87% are married
» 44% of households have children (Median: two children per
household)
25% INVOLVED WITH AN ADOPTION AGENCY OR PRO-LIFE SERVICE
AGE OF CHILDREN:
» 0-5 years old 11%
» 6-12 years old 17%
» 13-18 years old 16%
ACTIVE CITIZENS: WORLD readers are active in their communities.
» 89% go to church each week.
» 47% have written to public officials in the past year.
» 21% have actively worked on a civic project.
DENOMINATION OR CHURCH AFFILIATION:
» Baptist 26%
» Independent/Nondenominational 26%
» Presbyterian 17%
» Pentecostal 5%
» Lutheran 4%
POLITICAL PARTY:
» Republican 91%
» Independent 6%
» Libertarian 3%
» Democrat 1%
PET OWNERS:
» Dogs 70%
» Cats 50%
» Birds 7%
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READER EMPLOYMENT:
OCCUPATION:
» Homemaker 32%
» Other 30%
» Education 22%
» Professional 19%
» Management 17%
» Sales/Service 17%
» Clergy 14%
» Medical 10%
» Manufacturing/Distribution 6%
» Student 5%
» Federal Government 4%
» State Government 3%
» Marketing 3%
» Military 3%
» Publishing/Journalism 2%
88% OF WORLD SUBSCRIBERS OWN THEIR OWN HOUSE
HEALTH:
HOUSEHOLD MEMBER(S) EXPERIENCES OR HAS EXPERIENCED THE FOLLOWING:
» Allergies 70%
» Back Pain 48%
» High Cholesterol 34%
» High Blood Pressure 30%
» Arthritis 30%
» Anxiety/Depression 27%
» Sleeplessness/Insomnia 26%
» Frequent Heartburn 21%
» Migraines 21%
» Hearing Difficulty 19%
» Asthma 18%
» Dry Eye 16%
» Irritable Bowel Syndrome 12%
» Diabetes 10%
» Heart Disease 9%
» Osteoporosis 8%
» Gastritis 4%
» Glaucoma 3%
» Stomach Ulcers 3%
83% OF WORLD SUBSCRIBERS USE VITAMINS OR SUPPLEMENTS ON A DAILY BASIS
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