by Jay Grelen
Cover Story Sidebar | Proponents of those syndicated fundraising letters that use
stereotypical profiles and make emotional appeals for money to buy
food say the approach is necessary. They argue that directors of
smaller missions can have a high-quality letter for a fraction of
the money it would cost to produce one on their own, that donors
will send money for food but are less likely to send money for
literacy programs or other ministries of the mission, and that the
letters must be anonymous to protect the
