Business

Mouse trap?

Wouldn't it have been great to be a little mouse hiding out in CEO Michael Eisner's office at the Walt Disney Co. the past few weeks? Of course, you might have had to cover those oversized ears on occasion.

The $54 billion takeover bid initiated by cable TV giant Comcast Corp. is just the latest in a series of public-relations beatings the 61-year-old Mr. Eisner has faced as head of one of America's most beloved companies.

Earlier this month, Pixar Animation Studios announced its impending split with Disney when its current deal expires in 2005. In a conference call, Pixar chief Steve Jobs called Disney's last two animated efforts—Brother Bear and Treasure Planet—flops. In contrast, Pixar's Finding Nemo has earned nearly $800 million in theaters worldwide and was the highest-grossing film during 2003.

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