Quotables

Less use of colorful language and less sexuality.

Jim Byrne, vice president of marketing for the World Wrestling Federation, on the new style of WWF shows in the wake of Coca-Cola's decision to end a two-year advertising deal with the group.

We knew it was a big risk. But I didn't want to give in to the false security of being politically correct.

Vintage Drum Center owner and president Ned Ingberman, on his decision to run pro-life ads for his Iowa-based company. One ad, for instance, has a thumbnail-size drawing of two feet and reads: "Will these feet ever play the bass and the hi-hat? They are the exact size and shape of an unborn baby's feet at ten weeks after conception. They would like to have a choice. If they were your feet, wouldn't you?"

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