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DISPATCHES | Issue: "2012 Cities Issue" March 10, 2012

Quick Takes

Illustration by Krieg Barrie

Cash for cache

For a few thousand internet denizens, web browsing just got profitable. Search engine giant Google has offered $25 in gift cards for the right to monitor web users' browsing habits and share the data with a third-party research firm. The program called Screenwise, a collaboration with Knowledge Networks, had been offering users a $5 Amazon.com gift card for signing up and an additional $20 in gift cards for participating for an entire year. By comparison, Bing, a Microsoft-branded Google competitor, offers about $40 in Amazon.com gift cards for the right to snoop into your browsing history. On Feb. 12, Google announced it was swamped with applications for Screenwise and was closing the program to new applicants.

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March 10, 2012, Vol. 27, No. 5

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