Investment opportunity

Money | Connecting capital with opportunity in the developing world takes Job-like patience and ingenuity | Alisa Harris

Thomas Mukoya/Reuters/Landov

NEW YORK—Chief Yusuf Ole Petenya says out in the sweeping plains of Kenya, cows are like ATMs: Put food in, get daily sustenance back. So when drought choked Kenya and killed 90 percent of the livestock in 2009, it devastated the chief (also known as Shani) and his people, the Maasai. Speaking to a group in New York City, Shani showed the audience pictures of a farmer using branches to prop up his last cow and a zebra lying dead because the Maasai are eating trees instead of cows. The Maasai usually cross the border to their kin in Tanzania if they need help. "When they have a drought they come to us. When we have a drought we go to them," said Shani. "But last year, we didn't have a place to run to."

Everyone was suffering. It was time to find another cash machine.

ACCESS THIS ARTICLE IMMEDIATELY AND RECEIVE ONE MONTH OF ONLINE ACCESS AND TWO ISSUES OF WORLD'S PRINT EDITION—ALL FOR JUST $5. SEE THE NEW SUBSCRIBER BOX BELOW.

IF YOU ARE ALREADY A PRINT OR ONLINE-ONLY SUBSCRIBER, PLEASE LOG IN BELOW.

The complete article is ~1794 words long

Current Subscriber

Magazine
Subscriber

Online-Only
Subscriber

Click here for other subscription options that also will enable you to access this article.

New Subscriber

Secure form

Receive instant access to this article and one-month access to WORLD's subscriber-only online content — plus, enjoy 2 issues of WORLD's print edition — all for just $5*.

Want a different type of subscription? Click the following links for Online-Only Subscription options or Print Subscription options (which include online subscription access).

Payment Information

Name	State	Card Type

Address	Zip	Card Number

City	Email	Expiration Date
		/
	Phone Number

Offer Terms

Subscribers Advantage Automatic Renewal Program You authorize WORLD Magazine to charge your credit/debit card at the price listed above and in time to renew your subscription to WORLD Magazine, without interruption, before the start of the first 6-month term (for $34.95) and then thereafter at 6-month terms at the regular rate then in effect unless you tell us to stop. You may cancel at any time during your subscription and receive a full refund on all unmailed issues. If your credit/debit card cannot be charged, we will bill you directly instead.

*Offer good in the U.S. only for new subscribers.
I agree to the terms above

Outside the US, click here.
Renewing subscribers, click here.
Gift subscriptions, click here.

NEED HELP? Call 800-951-6397, Monday-Friday (except holidays), 9 a.m. to 7 p.m. ET, or send email to customerservice@worldmag.com.

Copyright © 2012 God's World Publications
All rights reserved
Articles may not be reproduced without permission
July 31, 2010, Vol. 25, No. 15

Tilting at turbines Jul. 17, 2010 View WORLD E-zine	2010 Books Issue Jul. 3, 2010 View WORLD E-zine	How Mark Souder fell Jun. 19, 2010 View WORLD E-zine
Gulf toil Jun. 5, 2010 View WORLD E-zine	GOP idea man May. 22, 2010 View WORLD E-zine	Flame-outs May. 8, 2010 View WORLD E-zine