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FEATURES | Issue: "On the road again" May 09, 2009

Anti-predator strikes

Business | Reformers try to stop the aggressive spread of legal gambling | Russ Pulliam

top: Debbie King • bottom: Seth Perlman/AP

Social reform groups should never change their names.

Usually.

The NAACP never changed its brand as the leading civil-rights group after World War II. Long after colored people became Negroes, who became black people, who are now African-Americans, it remained the National Association for the Advancement of Colored People. Change the name, lose the brand and everyone gets confused.

Now another group, the National Coalition Against Legalized Gambling, has a new name: Stop Predatory Gambling.

This time it works. The old name wasn't a public brand, and the new one captures a vital truth: Gambling feeds a devastating addiction for those who indulge in this habit. And a new bill in Congress to repeal a ban on online gambling may serve to speed up the addictive bent.

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