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Joel Willoughby faces the uphill climb of the independent musician | Arsenio Orteza

Kiss of Light

Little illustrates the economic slump in which the music industry finds itself like the "positive" announcement in late October that the Pretenders album Break Up the Concrete had "sold over 16,000 [copies] in its first week, doubling the number of copies of the band's previous album Loose Screw."

The irony that such low sales from a once-platinum band constitutes good news is not lost on Joel Willoughby, who came of musical age during the mid-'80s and remembers the Pretenders' heyday well. "That's when I first heard bands like Duran Duran, Wham!, and Pet Shop Boys," he said in an interview. "A lot of people tell me they can hear in my music that I'm into the Brit-pop."