Hula hoopla

The Hula Bowl rejects advertising from companies with morally questionable products or marketing techniques | Mark Bergin

Logan (left) presents awards to last year's MVPs

`0 Nick Logan is the type of businessman that can sell clients with "Hello." Trouble is, his latest product hasn't sold much in more than a decade.

The Hula Bowl, college football's most storied all-star game and Hawaii's longest-running athletic event, once drew large crowds and primetime television exposure to showcase greats like Fran Tarkington, Mike Ditka, Jim Plunkett, Tony Dorsett, Joe Theismann, Joe Montana, and Dan Marino. But in recent years, attendance figures have plummeted as the game has bounced between multiple venues and ownership groups.

Logan, an evangelical Christian and founder of Cornerstone Bancard, took over rights to the contest two years ago with visions of restoring its former luster and attracting attention to his company's anti-debt prepaid debit cards, a favorite among missionary organizations for funneling money to agents in the field. His plan: Market the game as family-friendly entertainment, perhaps appealing to island vacationers and military personnel stationed on Oahu.