Quick Takes

Oddball occurrences

Bad gamble

One way or another, someone will pay for this accident. The tens of thousands of New Mexico residents who received winning scratch-off lottery tickets in the mail from a Roswell, N.M., car dealership hope the payday will flow their way. A printing error meant that the 50,000 promotional lottery tickets printed for Roswell Honda all turned out to be grand-prize winners worth $1,000. But before the Atlanta-based Force Events Direct Marketing noticed its error, about 30,000 had already hit the mail. And when the winning scratch-offs began arriving in local mailboxes, winners began showing up at the Honda dealership. For now, officials at the dealership have been taking down winners' names and addresses as they consult with the marketing firm for a way out of what amounts to a $30 million mistake.

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August 04, 2007, Vol. 22, No. 28

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