Prime battle

Transformers works until it transforms itself | John Dawson

It's a small detail, but when Transformers filmmaking duo Michael Bay (director) and Steven Spielberg (producer) hired veteran voice actor Peter Cullen to speak the part of Optimus Prime, they did something right. Against the temptation to update the heroic robot's voice, Bay and Spielberg tapped into the gravelly baritone that helped make the freedom-loving Optimus Prime and the Transformers an Americana emblem of the 1980s.

The choice of Cullen speaks clearly about what audience Bay and Spielberg are targeting with the 144-minute CGI spectacle of three-story sentient robots. Transformers (rated PG-13 for CGI violence and sporadic harsh language) was made not for kids today, but for people who played with the Hasbro toys in the '80s and early '90s.

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