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 CULTURE BEAT | Issue: "Effective compassion" September 02, 2006

Notable Books

Four bestselling nonfiction hardbacks reviewed by Susan Olasky | Chris Anderson

The Long Tail | Chris Anderson

Content: The Internet Age is making possible a sales revolution: books, movies, CDs, and merchandise that potential buyers once could not have accessed—there's only so much shelf space—can now be available for years and years.

Gist: Concepts (including Christian ones) that formerly could not get traction now have a fighting chance. "The future of business is selling less of more . . . the combined value of all the millions of items that may sell only a few copies equals or exceeds the value of the few items that sell millions each."

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September 02, 2006, Vol. 21, No. 34

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