Treadmill books

Summertime, when self-promotion is easy | Marvin Olasky

In Beijing last month I went into a shop quietly selling bootleg DVDs and complimented myself on not buying any. But then I saw one I really wanted . . .

This temptation came to mind as I read a letter from one reader who stated that the 17 nonfiction books I've written have gone unmentioned on this page: He wrote, "I would encourage you to reconsider your policy regarding publicizing your own stuff. . . . As a journalist, you owe it to your readers to keep them informed of timely, relevant books, even if they happen to be written by you."

Hmm. Here's a letter from another subscriber: "In your recent column on compassionate conservatism, you never mention your book on the subject. . . . As a Christian, I completely understand and respect your aversion to self-promotion, but by the same token I'd hate to see anyone miss out."

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July 01, 2006, Vol. 21, No. 26

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