Star Wars buildup

Culture | Intense fans line up ahead of an intense blockbuster opening | John Dawson

A long time ago at a theater far, far away, 50 or so Star Wars fans got in line for a film not slated to open for seven weeks.

All right, it was only April 2 when fans began to line up for Star Wars: Episode III—Revenge of the Sith at Los Angeles' Grauman's Chinese Theatre. But there was a problem: Although Grauman's was the place Star Wars premiered in 1977, the final installment in the Star Wars family wouldn't show at the legendary theater. Word soon spread throughout the line that Episode III had actually been slated to premiere on May 19 at the ArcLight Theatre about a mile away.

Still, by May 4—more than a month after lining up and nearly two weeks since learning they were standing in front of the wrong theater—the line persisted. Star Wars devotee and line member Alex Flipse of Encino, Calif., took to answering a pay phone outside of Grauman's Chinese Theatre: "Star Wars line," he would say as he picked up the receiver.