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Illustration by Krieg Barrie

Sell it in a bottle

Wanted: Gifted and talented people to help change the culture

Issue: "Praying for rain," Aug. 11, 2012

If you could take this unusual commodity we sometimes call "Christian worldview thinking," put it in a bottle, and sell it in the contemporary marketplace, what would it look like?

If your goal with this exotic elixir were to encourage folks in every walk of life to learn how to put God smack dab at the center of their experience, would the contents of the bottle look more like medicine or a zingy soft drink? If you wanted to help all kinds of people focus their thinking processes, their goal setting, and their value systems on God's revelation of Himself in the Bible, would you be inclined to do it with a few sips and a tiny tablet now and then through the day-or with a long and hearty quaff from a half-gallon jug?

Here at WORLD, we think about questions like that day in and day out. We know what's in the bottle-and we know it's good stuff. We know it's got the capacity to change the lives of men and women and boys and girls-and we know how those changed lives then also have the capacity to change the culture around them. It's the possibility of such change-no, let's call it the prospect of such change-that excites us about the future.

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Now we are looking for new help in bringing about that kind of change. The bottling of so powerful a substance is a grand opportunity to bring God's truth to hundreds of thousands of minds and hearts. To buy up that opportunity, we're looking for a gifted person to join us as Director of Marketing. This new Director will coordinate all our efforts to double, triple, and even quadruple our reader base over the next few years in print publishing, digital platforms, broadcasting, and education.

Kevin Martin, our CEO, says this new Director of Marketing needs to be an experienced man or woman "able to develop and execute a branding and marketing strategy for the entire company during a period of high growth (we hope) and great change (we're pretty sure). The person will be expected to organize disparate, disconnected marketing efforts into a unified, holistic program." Ideally, this person will have experience working with outside creative, advertising, and marketing businesses. He or she will have experience working in a nonprofit environment. The candidate will have successfully managed a budget, will have managed other people, and will be able to demonstrate a record of building consensus within a team that knows where it's going.

Our CEO is at the very same time also launching a search for a new Controller for our organization-someone who has enough experience to oversee accounting, accounts payable, and payroll functions. He or she will manage the budgeting process, the monthly reporting to the CEO and the board, the audit process, and the reporting of taxes. Two years' experience elsewhere as a controller with at least a mid-size business, and eight years' financial experience overall, would be ideal.

Even if you're not this person, is it possible you know someone of world-class abilities who strikes you as a good fit? To see a complete description for either position, or to recommend someone you know, email Hannah Kaminer, Mr. Martin's executive assistant, at

Important and specific as technical skills might be for both positions, no one should inquire or send a resumé until he or she is ready to contribute concretely and imaginatively to the conversation I described above. We don't expect anyone to have all the answers about how to bottle this thing we call Christian worldview thinking. We do expect some robust ideas with the capacity for shaping, reshaping-and then reshaping again-this most important conversation.


Joel Belz
Joel Belz

Joel, WORLD's founder, writes a regular column for the magazine and contributes commentaries for The World and Everything in It. He is also the author of Consider These Things.


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