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Green fatigue

"Green fatigue" Continued...

Issue: "Cities of God and Man," March 27, 2010

Schmitt says this adjusted approach to environmental marketing would work well on her: "If it's green and a good value-great, I'm happy to buy it. But if it's just green-forget it."

Megan Basham
Megan Basham

Megan, a regular correspondent for WORLD News Group, is a writer and film critic living in Memphis, Tenn.. She is the author of Beside Every Successful Man: A Woman's Guide to Having It All.

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