Features

Sweeping changes

National | May is a month when network executives most want to capture your eyeballs.

Issue: "No man's land," May 10, 2003

May is a month when network executives most want to capture your eyeballs. Networks run the flashiest shows possible to boost ratings, while bean counters measure their audiences to set advertising rates.

This month, viewers get the 200th episode of ER and the 300th episode of Law & Order. Angela Lansbury returns to prime time in a Murder, She Wrote movie. And American Idol will go out with a bang, picking its second big winner. CBS plans biopics about two very different figures: Lucille Ball and Adolf Hitler.

Networks scheduled little family-friendly product for this sweeps period, unless CBS's Touched By an Angel finale, featuring David Ogden Steirs as the Devil, counts. As with every sweeps period, some of the shows are sensational fluff; Fox's Mr. Personality and NBC's Behind the Camera: The Unauthorized Story of Three's Company are examples.

We see you’ve been enjoying the content on our exclusive member website. Ready to get unlimited access to all of WORLD’s member content?
Get your risk-free, 30-Day FREE Trial Membership right now.
(Don’t worry. It only takes a sec—and you don’t have to give us payment information right now.)

Get your risk-free, 30-Day FREE Trial Membership right now.

Sweeps actually started at the end of April-and launched with a dud. The Fox special Michael Jackson's Home Videos was a ratings disaster, perhaps showing that Americans have had enough of the Gloved One's bizarre personal life.

Comments

You must be a WORLD member to post comments.

    Keep Reading

     

    Good credit

    Competency-based programs offer college credentials without the debilitating cost

     

    Soaring sounds

    Three recent albums highlight the aesthetic and emotional range…

     

    Numbers matter

    Understaffing the U.S. effort in Iraq from the beginning…

    Advertisement