Last month two big New York publishing houses announced they were starting new imprints to offer 15 conservative titles a year. Adrian Zackheim, who will be heading up the unnamed imprint for Penguin, told Publishers Weekly, "It's a category neglected by mainstream houses."
Random House's imprint, Crown Forum, kicks off its line next month with Ann Coulter's book Treason: Liberal Treachery from the Cold War to the War on Terrorism. Random House's Steve Ross developed the idea for the conservative imprint after working with Ms. Coulter on her book Slander. That bestseller "posits the existence of a liberal slant so organic to so many of our American institutions that we don't even recognize it as such," Mr. Ross told the Los Angeles Times. "In working with her and thinking about the meticulous way she made her case, I came to recognize that what she was saying is fundamentally true with regard to book publishing."