Complex simplicity

"Complex simplicity" Continued...

Issue: "Nifty 50 Books," July 1, 2000

WORLD was just three years old at that point, but Jim Boice believed in our journalistic vision. He called me one day to see whether WORLD might be interested in assuming Eternity's assets and liabilities-and, as was his tendency, he took something very complex and helped make it easy. About 20,000 Eternity subscribers started receiving WORLD every week, and in the end, more than 8,000 of them became regular subscribers. Without that timely infusion, WORLD itself would almost certainly have died an early death.

With the church at large, and with the watching world, how could we not miss so notable a champion?

Joel Belz
Joel Belz

Joel, WORLD's founder, writes a regular column for the magazine and contributes commentaries for The World and Everything in It. He is also the author of Consider These Things.

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